30 second spots to draw attention
Pertinent Information in entertaining ways
Most outlets are open to well-written news stories. So, make your own news, then announce it to the world. Knowing the lead, developing the hook, and weaving interesting narratives engage your audience.
Much like a tapestry's threads, great writing brings it together like art. And nowhere is this more evident than with the underused press release. Master your message and deliver information on your terms
A sweet 8-year-old doggy had such horrible swelling in her ears, that a worst-case scenario 'ablation' surgery was the diagnosis. This fee was too much for the poor owner, so this video helped spearhead a successful fundraising drive.
The result was a wonderful surprise, because the previous diagnosis had been wrong. What was impossible to see without surgery was that her ear canals weren't the problem. Brie had hypothyroidism, which was causing the problems.
A simple prescription kept this sweet doggy from being put down for lack of funds. The amount raised was just enough to see a specialist who made the proper call and saved Brie's life.