Hi, I'm Bart—
a writing, SEO, design, and branding expert from Asheville, NC.
a writing, SEO, design, and branding expert from Asheville, NC.
With more than 20 years of media experience, I deliver work of whole teams as a solo practitioner as a tank for hire. With precision, I fix websites that don't rank well,and build foundations that last. But, more importantly, I build brands to thrive.
All new media comes from the old, so my AP Style and Adobe Creative Suite expertise transferred to digital easily.
I have worked a lot in the cannabis space, but my work can apply to any website, and brand. Becuase organic content means connecting with your end user, I provide real-life communications that resonate with readers, viewers, and listeners. All outreach starts with the word, and the word starts here.
The best press release writing happens in Asheville, but the word goes out to the world. Notably, traditional press releases serve multiple purposes. First, it's timely information to media gatekeepers. Second, it gives important messages to end readers, your audience. Third, press releases live forever when published online and can draw traffic to your website with important backlinks.
Hiring a proper writer is necessary because artificial intelligence is a good tool, but it writing is informational, not enjoyable to read. Real writers know the lead. That first sentence is the most important because it leads to all the others. Writers also develop great hooks, keeping the reader vested. Then, narratives are crafted, tailored to your brand voice.
A career well-versed in traditional print media easily translates to the screen. Knowing how design accentuates the message as much as words translates well to websites. My clients appreciate getting the most out of their messages.
Notably, good writers and content creators know the value of effective messaging for specific audiences. Words are your most powerful tool online, and in the hands of a master, they connect with a human touch.
In addition to the forward-facing messages, there is a whole hidden world to the web. Google and ChatGPT see this copy, but few others do. On the back end of every webpage, optimized metadata dramatically affects your site's performance. And, there are many places to exercise the art of connection (even if just to bots).
Articles, blogs, guides, FAQs, landing pages, corporate profiles, branding plans, marketing plans, pitch decks, and even resumes all need great writing and editing.
A talented writer can outperform AI in the first sentence. In journalism, it's called the 'lead' (leed), and it makes an article, FAQ, blog, Guide, landing page, and even product description shine.
The lead is the most important aspect of the copy because it's written for a specific audience, enticing them into the 'hook.' This is where the reader goes from casually interested to fully invested. The hook is what keeps them reading into the body of the piece.
A well-trained writer can identify the lead and the hook intuitively—and AI cannot. Writing exceptional copy means weaving a tapestry. This is a vibrant narrative that pulls the reader through the body and into the conclusion, where a call to action follows.
Great media of all types start with the written word. It's part of 'framing the shot,' delivering exceptional content. Even non-verbal art can be described in words. I find them scientific and poetic at the same time, and readers are drawn to such human-sounding narratives.
Don't rely on AI. It's all pollution that needs to be cleaned up.
Your brand deserves better.
A 30-second spot to showcase the brand's premier flower, using graphics, text prompts, and video together for a memorable, effective message.
Stewart Hemp bills itself as festival-friendly, and so a music video montage tone was set for the project. Brightly swirling backgrounds evoke a psychedelic feel, while the flickering imagery bursts with eye-catching appeal.
The campaign is designed for social sharing as well as YouTube and website views.